Advanced OR and AI Methods in Transportation MARGINAL VALUE OF WIRELESS INTERNET CONNECTION ON TRAINS: IMPLICATIONS FOR MODE-CHOICE MODELS
نویسندگان
چکیده
Attribute-specific mode choice models predict the distribution of traffic among the various modes available, on the basis of some attributes. We consider the effect on valuation of one important attribute of mode choice, namely the travel time, for a population of commuters, when wireless internet access (wi-fi) is provided on trains. We use activity demand models to derive certain parameters of mode-choice models. From these parameters, the effect of changes in the use, and hence the valuation, of travel time caused by the presence of internet access, may be determined. The proposed model can be used to estimate willingness to pay for these services on commuter trains. It may also be used to estimate the effect of the provision of wi-fi on rail market share.
منابع مشابه
The Value of Wireless Internet Connection on Trains: Implications for Mode- Choice Models
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